Social Media Marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Key Approach

  • Defining the goal
  • Selecting the target audience
  • Keyword Research and Analysis
  • Developing the right message
  • Selecting the right channel
  • Set-up, design and develop the channel
  • Building a community
  • Engaging and monitoring the audience
  • Measuring Performance


Social media marketing outlines the process of communicating and engaging with potential and existing customers on core social media platforms The general overarching goal of any social media marketing campaign is to help drive relevant and actionable traffic to your site and build awareness of the business, its products and service.
  • Craft your brand identity.
  • Acquire and persuade new customers.
  • Build and maintain a sense of trust and rapport with existing and prospective customers.
  • Cultivate a loyal base of followers who can be turned into long-term customers in the future.
  • Generate awareness of your brand, products and services, as well as promote your content marketing efforts.
Regular communication with and referral generation from website visitors and customers are core elements to any marketing effort, both online and offline, and social media is where people are these days. Social media is where conversations are taking place and where people are increasingly looking to communicate and get information. So done the right way, yes, social media can help to promote your business.
Many make the mistake of thinking that social media is as easy as posting a few updates. It goes well beyond that and involves elements such as getting the right ratio of self-promotional content, including search friendly elements, leveraging different content types for maximum engagement, and being present and responding to customers and clients. Effective social media management involves a carefully crafted and well thought out plan of attack.
No problem, we can offer set-up assistance including content creation and getting the design elements you need.
This is a very common request to which our answer is always this - these aren’t the only numbers that matter. At Torus Tech Co, we are about genuine and steady growth. We will never suggest you buy followers or likes or engage in other questionable tactics just to pump up numbers. Those numbers mean nothing if people aren’t actually interested in or engaged with your business.
With our social media marketing services, you will get a monthly report that gives detailed information about your social media activity. Careful tracking and monitoring of social media is an important part of the equation. It helps us understand what’s working and when we need to make some tweaks. Social media is constantly changing. What worked last month or last year might not work now.
Click here to chat with one of our experienced representatives. They will be happy to assist in getting you the additional SMM answers you need.

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