Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
- Maximum Reach
- Full-Funnel marketing
- Expert retargeting
- Personalized Creatives
- Targeted Audience Segments
- Bid Optimization
Site retargeting shows your ads exclusively to people who have previously visited your website, but left without making a purchase.
Search retargeting allows you to target ads based on search behavior. Your ads are only shown to people who are already looking for your products or services or your competitors.