Overview

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Key Approach

  • Maximum Reach
  • Full-Funnel marketing
  • Expert retargeting
  • Personalized Creatives
  • Targeted Audience Segments
  • Bid Optimization

FAQ

Retargeting is a type of targeted online advertising that allows your ads to show only to people who have previously visited your website or searched for specific keywords. Users see these ads that seem to “follow” them all over the web and are reminded about your products or services. Retargeting brings these users to your site which is well proven to increase conversion rates and boost ROI.
Torus Tech provides both search retargeting and site retargeting to engage those high-intent individuals who have already demonstrated their interest. You can choose one or both within a campaign and pay only one flat-rate price. These two strategies do not compete but are complementary to each other. Search retargeting brings you new prospects, while site retargeting brings back the projected 98% of site visitors who don’t convert on their first visit. Site Retargeting:
Site retargeting shows your ads exclusively to people who have previously visited your website, but left without making a purchase.
Search Retargeting:
Search retargeting allows you to target ads based on search behavior. Your ads are only shown to people who are already looking for your products or services or your competitors.
We provide campaign reporting often. The sites where your ads appear, ad impressions, clicks, CTR, etc.
Your ads will be shown to users everywhere they go online. Our integration with all major ad networks and ad exchanges provides access to over 95% of display inventory on the web. All sites have been verified for quality, and if necessary, we can blacklist any sites where you don’t want your ads to appear.
Click here to chat with one of our experienced representatives. They will be happy assist in getting you the additional Retargeting answers you need.

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