About RaiseUp

RaiseUp is a non-profit organization that has partnered with over 400 leading online brands to offer cashbacks to causes / non-profits every time the registered users shop online.

Business Challenge

RaiseUp was actively raising funds for causes whenever purchases were made in physical stores. As online shopping was on the rise, they wanted to make it easier for their registered users to raise funds for their preferred causes online.


To take the leap from being a regional player to a nationally available online platform, we created a fully responsive website and an iOS & Android Mobile App. We helped RaiseUp partner with over 800 leading online brands including Amazon, Walmart, Macy's, Target, Best Buy and more to offer cashbacks to causes / non-profits every time the registered users shop online.


We didn't stop at that - at Torus we believe in continuous iterative improvement. This revamped model for RaiseUp posed an additional unique challenge - a user had to initiate all their transactions from the RaiseUp website or mobile app.

When tracking user behaviour, we discovered that this was not always feasible when making a quick purchase or even when other family members use the home desktop for their purchases.

This was a cue for creating browser extensions. With our browser extensions / add-ons for Chrome, Firefox, Safari and Microsoft Edge, all a user has to do is download the extension to their primary browser and it would remind them whenever they browsed a site where they could raise funds by shopping for their cause.


We also added a super power to the browser extension. It highlights search results on Google where they can 'RaiseUp'. So even if you're looking for a 4K TV to buy, you are reminded to purchase at a store where you can do good while shopping.


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