RaiseUp is a non-profit organization that has partnered with over 400 leading online brands to offer cashbacks to causes / non-profits every time the registered users shop online.
RaiseUp was actively raising funds for causes whenever purchases were made in physical stores. As online shopping was on the rise, they wanted to make it easier for their registered users to raise funds for their preferred causes online.
To take the leap from being a regional player to a nationally available online platform, we created a fully responsive website and an iOS & Android Mobile App. We helped RaiseUp partner with over 800 leading online brands including Amazon, Walmart, Macy's, Target, Best Buy and more to offer cashbacks to causes / non-profits every time the registered users shop online.
We didn't stop at that - at Torus we believe in continuous iterative improvement. This revamped model for RaiseUp posed an additional unique challenge - a user had to initiate all their transactions from the RaiseUp website or mobile app.
When tracking user behaviour, we discovered that this was not always feasible when making a quick purchase or even when other family members use the home desktop for their purchases.
This was a cue for creating browser extensions. With our browser extensions / add-ons for Chrome, Firefox, Safari and Microsoft Edge, all a user has to do is download the extension to their primary browser and it would remind them whenever they browsed a site where they could raise funds by shopping for their cause.
We also added a super power to the browser extension. It highlights search results on Google where they can 'RaiseUp'. So even if you're looking for a 4K TV to buy, you are reminded to purchase at a store where you can do good while shopping.
What they say about us
When we search for those we want to work with, we search for those with the right heart and those who are experts. What we have received with Mitesh and his company (Torus Tech) has far exceeded what we ever expected. Right from the start it was apparent they wanted to be part of the work we were doing for the right reasons, and they work because they want to do something for others. And the work they have delivered has been expert-quality work. They have overseen every part of the work, have considered our interests, and have worked together so well with our group.David Meyers Co-founder, Raiseup
I have enjoyed working with Torus for assistance with our digital marketing. It brings a sense of peace when you can trust and rely on an organization, and we can definitely do that with Torus. We trust their decisions and are able to rely on their expertise. This sense of trust came as we built our relationship and they shared their reasoning behind recommendations and strategies. They have also been great at working together and collaborating efforts, leaving us to do things we wanted to control but also providing suggestions to improve our work to help better our company and digital marketing results. They always have our best interests in mind. From the very beginning, they have respected the mission of our company. In fact, they have made our mission their mission which shows invested interest and ownership of their responsibilitiesJill Troia Partner, RaiseUp