Unlike any other advertising platform available, mobile has the unique advantage of reaching their customers in any place at any time. The majority of smartphone users rarely ever put their phone down. It provides advertisers with the opportunity to send location-specific and time-sensitive messages, such as event notifications or sales alerts, with little to no delay. With location-specific messages, you can also reach your target customers at their time of need.

Mobile has also proven to be the most cost-effective device to advertise on, showing consistently lower CPCs than both Desktop and Tablet. The reason for this is because there is simply less competition on mobile among advertisers, not as many advertisers leverage the advantages of mobile. This is a huge added benefit to consider; mobile provides you with the opportunity to reach your target consumer at the right place at the right time, at a lower cost than on any other device due to less competition for the ad space.

Most consumers use their smartphones for personal tasks and communication with their friends and family. This allows businesses to not only connect with their target audience, but build and maintain better relationships with their customers by tailoring ads and messages to each current or prospective customer. Mobile advertising allows customers to see a more personal side to your brand, making your ads seem like less of a marketing strategy and more of a genuine connection. This will eventually lead to more repeat business and increased brand loyalty.