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4 Best Digital Marketing Strategies For Startups
Written by Saravana Kumar - 07 Oct 2017 2 minutes read
Every startup wants to grow as a successful brand in a short period of time with an effective utilization of money. In order to derive maximum results, let’s explore some of the digital marketing tactics:
1. Email Marketing
Email is not going away. In fact, the number of email users worldwide will reach 3.7 billion by the end of 2017 – that’s 54% of the planet! And thanks to mobile phones and tablets, people are actually checking their inbox now more than ever.
Email marketing – sending out content to your mailing list - can be a hugely great tool for startups. It’s low-cost, helps you capture information about your customers, and ensures that you can push your message far and wide.
Online visibility should be your foremost priority as a startup. Make sure that you have a solid search engine reputation by making viewers want to read your content. Most of the visits to a website still begin with a search engine query. If your business is not in the search engine results, you are missing out on valuable traffic and opportunity that can help you gain traction.
SEO needs several months of optimization to get good results but starting sooner rather than later is always recommended for startups.
3. Social Media Marketing
Launching a startup is really hard, so you’ll need all the help you can get, both offline and online. In an increasingly digital era, if your business is not on social media then you virtually don’t exist, so building up your social media presence should be one of the main goals in your growth strategy.
A social media marketing helps startups boost its growth. It can create a strong foundation upon which the rest of your social media efforts can be based. It can also give startups a road map for what they need to do to reach their particular goal.
Remarketing or retargeting is a great approach for startups where you can tag site visitors and invite them back by showing your ads whenever they’re browsing on Facebook, or other social networks. It ropes in abandoners converting them into leads; this technique not only caters to vulnerable startups but also leads to increased revenue growth.
Remarketing is the perfect way to connect with your website visitors who may not have converted on their first visit.
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