(Pay Per Click) is one of the most revolutionary forms of advertising in history. When used correctly, it’s possible to dominate an online market and generate an excellent Return on Investment (ROI). It is advertising is an advertising system where the advertiser only pays for each click on their advert. While it is most often used as an advertising system offered by search engines, such as Google and Yahoo!, it can also be used for banner advertising (where the advertiser pays for clicks on the advert as opposed to impressions).

Key Approach

  • Business Objectives
  • Keyword Research
  • Adcampaigns and Adgroups
  • Ad Copy
  • Bid Strategy
  • Quality Score
  • Analytics and Conversion
  • Restrategize and Repeat


Pay Per Click Advertising or PPC is basically an online advertising model that is used to direct traffic and here, the advertiser needs to pay the publisher who is generally a website owner only when the ad is clicked. It is one of the most cost effective methods of driving traffic to a site and is also known as cost per click.
  • Using Pay per Click can bring you more targeted traffic in long run or short term.
  • PPC is easy to run and increases ROI at a very less time.
  • You don't have to depend on organic results.
  • Easy tracking of ROI.
  • You can get traffic for many keywords at one time.
  • You can choose your favorable keywords and can get traffic from them.
  • See Flow of Traffic on your site in less than 48 hours.
  • Advertisements on the basis of daily budgets.
Simply, ads are typically served based on a bidding system. The more paid per click for the ad is, the higher the ad is positioned in search engine results pages (SERPs). In some cases (e.g., Google AdWords), the more successful your ad is in attracting clicks and other actions, the higher the ad is positioned, regardless of your cost per click.
Pay Per Click (PPC) is different than Search Engine Optimization (SEO) as with SEO the search engines utilize algorithms that determine relevance of websites to the searches entered by users. When paying for SEO, you can’t pay to appear higher, but you pay for work to be done that will raise your website’s relevance so the search engines will rank you higher. With PPC you can set your own criteria for when you want your ads to show (schedule, keywords, bids, etc.) and you can raise your bids to directly improve your ad’s position.
When an advertiser realizes a positive return on investment (ROI) from PPC advertising, every dollar spent increases profits. The advertiser then, should not seek to limit the budget, as every additional dollar spent generates additional profits. In short, the more spent the more the advertiser can reap the profits from PPC advertising.
We offer conversion and call tracking for all of our PPC services, as well as weekly reports that detail all of the activity from your advertising.
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